Datebase
Introduction
Overview
This course studies how entrepreneurs and general managers might create investor value (above-normal returns) through the development and implementation of competitive strategies around market entry, exit, or expansion. Competitive strategy is a critical input to these firm decisions. To that end, we discuss and apply the key analytic competitive strategy concepts, frameworks and tools.
Other Names
None
Field of Study
Strategic Management
战略管理（Strategic management）：是指对一个企业或组织在一定时期的全局的、长远的发展方向、目标、任务和政策，以及资源调配做出的决策和管理艺术。
Related Field of Studies
Course Map
Prerequistie Courses
