Strategic Marketing Management课程大纲_视频教程_教材书籍

Study

List of Featured Online Courses

edX

Introduction to Business Strategy

Coursera

Strategy Formulation

edX

Shakespeare on the Page and in Performance: Young Love

Coursera

Strategy Implementation

NovoEd

Strategic Thinking for Growing Your Enterprise

Textbooks

Chinese Textbooks

《市场营销战略与管理》

祝海波

高效商业分析

(美)James R. Evans(詹姆斯・R.埃文斯)

大数据商业分析

(美)纳撒尼尔・林(Nathaniel Lin)

商业分析概论

蔚海燕

English Textbooks

How to Grow When Markets Don’t

Adrian Slywotzky